julia wang
detective_mockup_v2.jpg

The Devil is in the Details

Advertising / Print Design / Collage

 

Reveal Hidden Facts.

This is a self-initiated project for a virtual detective agency—“Detective Office”.
The series of ads invite viewers to find the clues, indicating that the agency can reveal
all hidden facts with victory. The ads also tell viewers that the agency offers
a wide range of services from children investigation, spousal surveillance to bankruptcy investigation.

Most of detective agencies’ advertisements in are usually too sensational for children
and often trigger negative public opinion reactions. Therefore, I designed this series of ads
with collages of vintage and watercolor paper/texture in order to create a warm and retro atmosphere,
so that the ads are more positive and appropriate for all ages.