julia wang
detective_mockup_v2.jpg

The Devil Is In The Details

 
 

The Devil Is In The Details

“The Devil Is In The Details” is a series of ads for a virtual detective agency—“Detective Office”.

Objective

To redesign a series of ads for “Detective Office” to make them more accessible to the public.

Tags

Advertising
Print Design
Collage


 

Solution

The series of advertisements invite audiences to find the clues, indicating that the agency can reveal all hidden facts with victory. The ads also tell audiences that the agency offers a wide range of services from children investigation, spousal surveillance
to bankruptcy investigation.

Most of detective agencies’ ads in Taiwan are usually too sensational for children and often trigger negative public opinion reactions. Therefore, I designed this series of ads with collages of vintage and watercolor paper/texture in order to create a warm and retro atmosphere, so that the ads are more positive and appropriate for all ages.