Branding / logo design / Identity / internship
New Luxury Hotel Identity.
The objective of this project is to create a unique brand identity for
a high-end/luxury hotel named Kixby in New York.
The hotel integrates classic New York interior style with
modern grunge and graffiti décor. The deliverables include brand identity
and hotel collateral such as keycard, DND, coaster and matchbox design…etc.
The logo is inspired by the interior spaces of the hotel
with elegant serif fonts and a graffiti-sprayed dot on the “i”.
The monogram is formed from logo’s iconic “K” with
hexagon geometric shape inspired by the interior spaces as well.
The luxury feeling is carried throughout the brand identity
with elegant green greys and polished coppers.