Kixby is a new high-end/luxury hotel in New York. The hotel integrates classic New York interior style with modern grunge and graffiti décor.
To create a unique brand identity for Kixby hotel that communicates classic, traditional and elegant New York styles, while keep a modern aspect.
The deliverables include brand identity, hotel collateral and hotel products. The logo is inspired by the interior spaces of the hotel with elegant serif fonts and a graffiti-sprayed dot on the “i”. The monogram is formed from logo’s iconic “K” with hexagon geometric shape inspired by the interior spaces as well. The luxury feeling is carried throughout the brand identity with elegant green greys and polished coppers.