julia wang
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Hairy Legs

Hairy Legs

“Hairy Legs” is a motion design project, telling a story of a woman’s legs growing from hairless to hairy.

Objective

To encourage women to stop shaving their legs and embrace their natural beauty.

Tags

Motion Graphics
Styleframes
Storytelling
Illustration


 

Solution

I decided to use soft color palette of 2D illustrations to capture the growth process of leg hair. I also focused on developing interesting transitions from one scene to another, in the hope of telling a persuasive story.

The story tells of a day of a woman’s legs. At the beginning of the story, the legs are hairless and smooth in high heels on the street. After a relaxing bath time, black dots from hair follicles grow on the legs. Then the legs reach into the sea with short hair growth. And now, it’s time to take a sunbath on the beach. The hair grows longer than before. Eventually, the hair grows to become blooming flowers.

 
 

Styleframes