Motion Graphics / styleframes / Storytelling / Illustration
Embrace Women’s Natural Beauty.
It is a story of a woman’s legs growing from hairless to hairy.
The objective of this project is to encourage women to stop shaving their legs
and embrace their natural beauty. I used soft color palette of 2D illustrations
to capture the growth process of leg hair.
The story tells of a day of a woman’s legs. At the beginning of the story,
the legs are hairless and smooth in high heels on the street. After a relaxing bath time,
black dots from hair follicles grow on the legs. Then the legs reach into the sea with
short hair growth. And now, it’s time to take a sunbath on the beach.
The hair grows longer than before. Eventually, the hair grows to become blooming flowers.