julia wang
fb_mockup.jpg

(Un)Real Me

(Un)Real Me

“(Un)Real Me” is a large interactive poster. The concept of this project is inspired by the feeds I posted on Facebook in January 2017. After I analyzed the feeds, I realized that I always wanted to build a particular image for myself. I also noticed that I hid my real emotions and feelings. Therefore, I wondered if “Facebook self is true self” or not.

Objective

To raise the awareness of identities as expressed on social media versus in real life.

Tags

Social Media
Poster Design
Interactive



 

A Large Interactive Poster

I decided to make the poster to be large scale and interactive with magnetic pictures on the top, in order to enhance audience engagement.

 
 
 
 
 

Branded Page

Audiences can see the perfect cover photo, profile picture, introduction and life photos that I designed for my branded Facebook page on the top first. They can also find out that all of my friends are celebrities that I don’t know in my real life. I collected photos, which indicate I am a designer and I care about art, design and life quality. I tried to make the branded page to be more unrealistic and extremely fake with artificial colors.

 
 
 
 
 

Reality Page

When audiences take away the magnetic pictures, my real life introduction and photos reveal a Facebook page that expressed my real life at the bottom. I captured my real life moments to depict who am I. I also played with photo compositions and made connections between photos to have more interesting impacts.